New stewardship
Whakapapa is now proudly operated by Whakapapa Holdings Limited (WHL), a new private entity formed with the sole focus of restoring certainty and momentum to the ski area.
WHL was established in 2022 by a group with a deep understanding of the ski and tourism industries, the rohe, and the values that underpin this place. Since its inception, WHL has remained committed to protecting the long-term value of Whakapapa for the region and the communities it supports.
The new leadership team — made up of three directors with over 75 years of combined industry experience — works alongside the existing senior management and mountain team, who together hold more than 350 years of collective expertise at Whakapapa.